| AFTCO | Rescue lightweight hood | 6 |
| Ahi USA | Live Deception flash jigs | 111 |
| Ahi USA | 900Pro Series cast nets | 42 |
| American Fishing Wire/Hi-Seas | No Alibi Alien Invasion lures | 10 |
| American Fishing Wire/Hi-Seas | Grand Slam Bluewater | 112 |
| American Sportfishing Association (ASA) | Don't miss it.Register now - Show specials | 20-21 |
| American Tackle Company | Black Titan Guide Set | 4 |
| American Tackle Company | Virtus HD Guide Set | 112 |
| Aqua Logic | Aqua Logic Bait Tanks | 18 |
| Beckman Nets | Beckman collapsible nets | 108 |
| Big Rock Sports, LLC | Midwest Show, St. Cloud, MN - Southeast Show Orlando FL | 44-45 |
| BKK Hooks | Raptor-Z 4X-wire treble hook | 107 |
| BKK Hooks | Hook Your Dream | 89 |
| Blackbird Products Group | The coolest thing since the Ice Age | 42 |
| Bobber With a Brain | Where no bobber has gone before! | 117 |
| Bohning Lure-Lac | Designed for painting fresh & saltwater lures | 64 |
| Brite-Strike | Bug-Strike. All natural, no chemical insect repellent | 56 |
| Brite-Strike | Bug-Strike. All natural, no chemical insect repellent | 108 |
| Bullet Weights | Mr. Crappie Add-A-Hook | 110 |
| Bullet Weights | Put all your eggs, bullets, and split shot in one basket | 33 |
| BUZBE | Modular tackle box | 75 |
| BUZBE | Modular tackle box | 109 |
| Calcutta Outdoors | Danielson CHOMP! Trout Paste | 112 |
| Calcutta Outdoors | From Bluegill to Bluefin | 21 |
| Cast Industries, Inc. | Need a Buzz Blade? | 118 |
| Coast Guard Foundation | Honoring heroes. | 119 |
| Crusher Lures | Cajun Rig Weights | 115 |
| Culprit | Fat Max | 115 |
| CWR Electronics | Lowrance Ghost | 84 |
| CWR Electronics | Power Pux | 110 |
| Daiichi / Angler Sport Group | Get Hooked | 82 |
| Daiwa | New Ballistic MQ LT | 1 |
| Daiwa | Saltist reel, Saltiga rods, Prorex TW line, J-fluoro Samurai line | 2-3 |
| Eagle Claw/Wright & McGill | EC3.5 Pro Series Spinning Rods | 13 |
| Eagle Claw/Wright & McGill | EC3.5 Pro Series Spinning Rods | 108 |
| East Tennessee Fishing Show & Expo | January Fishing Show & Expo | 79 |
| Evans Manufacturing | Rasco Rings | 118 |
| F.J. Neil Company | Best wishes at ICAST | 99 |
| Fish Monkey Gloves | Made to Fish | 110 |
| Fish Monkey Gloves | Made to Fish | 107 |
| Fish Monkey Gloves | Sell more gloves | 36 |
| FishAndSave Wholsale | We buy/sell closeouts | 118 |
| Flying Fisherman | Built for the water | 109 |
| FTR-Digital Decode | Confused about digital advertising? | 51 |
| G Loomis | NRX+ Radically Redefined | 124 |
| Gamakatsu | Spring lock spinner | 41 |
| Gamakatsu | Gika Rig | 110 |
| Garmin | Striker Vivid Series: The first step to a hot streak | 11 |
| Humminbird | Clarity has reached a new peak | 39 |
| Humminbird | Mega Live: Mega Imaging in Motion | 76 |
| Humminbird | Tell the difference between a fish tail and a fish tale. | 109 |
| Johnson Bag Company, Inc. | Printed bags for soft plastic baits available | 119 |
| Knutson's Recreational Sales, Inc. | Summer live bait | 119 |
| Lakeland Component Solutions | Perfecting our craft since 1951 | 119 |
| Leaders and Lures | The No. 1 Choice for Leaders & Tinsel | 114 |
| Lee Fisher Int'l | Essential Bucket Top | 111 |
| Lee Fisher Int'l | Cutting Tray | 111 |
| Lee Fisher Int'l | Rod Stand Caddy | 115 |
| Lew's | New Team Lew's Signature Rod Series | 19 |
| Live Bait Vending.com | Never miss another sale | 115 |
| Lowrance | Around the Industry - Knowledge=Power…and Sales | 69 |
| Lowrance | New Elite Fishing System | 31 |
| Lumica USA / Xtrada | Attract fish with light and sound | 115 |
| Lure Lock | Rollin' out another innovation - the Roll-Up Bag | 53 |
| MIllennium Promotions | Fishing promotions by those who live it | 93 |
| Minn Kota | Fish for More | 15 |
| MotorGuide | TOUR Series: The brains of an engineer, the heart of a fisherman. | 104 |
| MotorGuide | Xi3 Kayak trolling motor | 112 |
| Nicklow's Wholesale | Need a few things? | 116 |
| Nikko Kasei | Nikko Craw | 109 |
| Nikko Kasei | Nikko Winnow 95 | 109 |
| Nikko Kasei | Nikko Hellgrammite | 109 |
| North American Bancard | Reduce Your Credit Card Processing Fees | 96 |
| Northland Fishing Tackle | Rumble Series | 114 |
| Northland Fishing Tackle | Rumble Series - Better with Balsa | 54 |
| Okuma | Psycho Stick bass rods | 107 |
| Okuma | Hakai: A new era takes Flite | 57 |
| P-Line (G. Pucci) | New for 2021. Snap ring and Needle nose pliers | 108 |
| P-Line (G. Pucci) | Innovative new lines from P-Line: Spin-X braid, Spin-X Fluorocarbon, Topwater | 23 |
| Pacific Tackle Distribution | Great prices, rapid shipping | 118 |
| Panther Martin | Panther Martin delivers the goods. | 101 |
| Panther Martin | New Willow Strike Dual-Flash | 108 |
| Pitman Creek | See hot new products at ICAST | 26-27 |
| Plano Molding Company | Plano Edge Flex: Make your move | 40 |
| PowerPak Industries, LLC | Head of the Pack | 117 |
| Pro Fishing Source | Wholesale bulk fishing leader builds since 1990 | 117 |
| Promar | Ensanada waist tackle bag | 111 |
| Promar | New Deluxe folding blue crab trap | 111 |
| Ranger Products | Now available in True Blue Tournament Series | 50 |
| Reading Instrument Inc. | Brass eyelet sinker pinsl | 117 |
| ROSCO | Stainless steel split rings | 116 |
| ROSCO | High-quality leader sleeves | 107 |
| ROSCO | The only snap swivel you will every need | 10 |
| Rush Creek Creations | Reel Salty 10-rod storage rack | 114 |
| SAKet | Plastic worm bags | 118 |
| Savage Gear | The New Sucker Swimbait | 43 |
| Seaguar/Kureha America | New! Value-packed and budget friendly | 112 |
| Seaguar/Kureha America | New! Value-packed and budget friendly | 37 |
| SeaWide Distribution | Lowrance New ActiveTarget Live Sonar | 17 |
| Shimano | Ultegra Reel | 111 |
| SKB Cases | Mighty Mini kayak box | 47 |
| SKB Cases | Ultra heavy-duty mini tackle box | 110 |
| Smith's Products | New Mr. Crappie Slab-O-Matic fillet knife | 83 |
| Smity Bait | For all hook sharpening needs | 114 |
| Southern Spincasting | Casting, painting, fast turn times | 119 |
| Spool Speed Bearings | Hi-speed ceramic bearings | 115 |
| Spro | E-POP 80 | 113 |
| Spro | All Out Assault | 59 |
| St. Croix Rods | Emerge Victorious | 61 |
| Star Brite | The premium brand for all engines | 71 |
| Star Brite | The premium brand for all engines | 70 |
| SteelShad | Crank it. Jig it. Troll it. Land it. | 114 |
| Stick Jacket | Fishing Rod Covers | 114 |
| Strike King Lures | Leave nothing to chance: Primal Performance line | 65 |
| Sunline America | Suoer FC Sniper line | 112 |
| Sunline America | Make your profits stand out: FC Sniper line | |
| T-H Marine | Gforce Conservation Cull System | 91 |
| T-H Marine | Cooling, non-skid traction pad for hot foot | 110 |
| Team Catfish -TTI Blakemore | Trout Runner. Ultimate underspin swimbait for trout | 113 |
| Team Catfish -TTI Blakemore | Superior catfish hooks. Be the Boss! | 113 |
| Team Catfish -TTI Blakemore | Daiichi Heavy Metal, Capt. Mark's Monster Metal hooks | 113 |
| Tekcast Industries RI | Front loading centrifugal casting system | 116 |
| Texas Tackle | Split ring pliers | 118 |
| TFO / Temple Fork Outfitters | All New! Tactical Inshore | 107 |
| TFO / Temple Fork Outfitters | All new professional casting and spinning rods | 32 |
| Thundermist Lure Company | New for 2020 - Bait Pocket, Catch-A-Cat | 113 |
| Thundermist Lure Company | New for 2020 - Stingnose Peanut Bunker, Zip Line Sinker Slide | 113 |
| Tight Line Anglers Products | We make fishing lures | 117 |
| Try-R-Lures | Quality lures handmade in the USA | 117 |
| Wintron Electronics | Panoptix LiveScope | 123 |
| Wolf Wire | Manufacturers of Premium Quality Stainless Steel snaps and rings | 117 |
| Woolford Sales Bait and Tackle | Distributor of fishing tackle and live worms | 117 |
| Yakima | Thanks for your patience | 35 |
| Yakima | Spinfish - two new sizes | 107 |
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