| AFTCO | Jigpro Jigging Gloves | 17 |
| Ahi USA | The world's most dependable cast nets | 59 |
| Ahi USA | Live Deception flash jigs | 59 |
| American Fishing Wire/Hi-Seas | The point is … Needles and Floss | 8 |
| American Fishing Wire/Hi-Seas | Grand Slam Bluewater | 58 |
| Apex Outdoor Sales | Representing some of the finest brands in the outdoor industry | 51 |
| Bass Assassin Lures | Since 1988 leading the way in innovation and colors | 30 |
| Booyah Bait Co. | Covert Night Time Series. Own the night. | 68 |
| Cast Industries, Inc. | Bring your lures to life | 61 |
| Culprit | A lure for every situation | 7 |
| CWR Electronics | Taco Marine | 58 |
| CWR Electronics | Force trolling motor - Join the Club | 50 |
| Donmar | Tools for the serious sportsman | 8 |
| Evans Manufacturing | Rasco Rings | 61 |
| Fish Monkey Gloves | Dolphin - New color for spring '21 | 57 |
| Fish Monkey Gloves | Bass - New color for spring '21 | 57 |
| FishAndSave Wholsale | We buy/sell closeouts | 61 |
| FISHLAB | Bio-Shad | 31 |
| Flying Fisherman | Built for the water | 57 |
| Garmin | Echomap UHD and Ultra | 4 |
| Humminbird | Wire to Wire with technology | 52-54 |
| Humminbird | Clarity has reached a new peak | 11 |
| Humminbird | Tell the difference between a fish tail and a fish tale. | 56 |
| Johnson Bag Company, Inc. | Printed bags for soft plastic baits available | 63 |
| Keep America Fishing (ASA) | Access Denied | 60 |
| Knutson's Recreational Sales, Inc. | Summer live bait | 63 |
| Lakeland Component Solutions | Perfecting our craft since 1951 | 63 |
| Lee Fisher Int'l | Rod Stand Caddy | 57 |
| Lee Fisher Int'l | Essential Bucket Top | 57 |
| Live Bait Vending.com | Meet your new 24/7 profit center | 57 |
| Lowrance | The HDS Ultimate Fishing System | 37 |
| Lowrance | Lowrance Hook Reveal | 36 |
| Lumica USA / Xtrada | Attract fish with light and sound | 59 |
| Mineral Springs Casting Co. | American products for American fish | 62 |
| Minn Kota | The power of proof. | 59 |
| Minn Kota | Fish for More | 43 |
| MotorGuide | Xi3 Kayak trolling motor | 58 |
| MotorGuide | The Tour is Back | 27 |
| Nicklow's Wholesale | Need a few things? | 60 |
| North American Bancard | Reduce Your Credit Card Processing Fees | 15 |
| Okuma | Psycho Stick bass rods | 58 |
| Pacific Tackle Distribution | Great prices, rapid shipping | 62 |
| Panther Martin | New Dual Flash | 13 |
| Pitman Creek | Get it First, Get it Fast, Since 1978 | 24-25 |
| PowerPak Industries, LLC | | 61 |
| Reading Instrument Inc. | | 62 |
| ROSCO | High-quality leader sleeves | 58 |
| ROSCO | Stainless steel split rings | 62 |
| SAKet | Plastic worm bags | 77 |
| SAKet | Plastic worm bags | 61 |
| SeaWide Distribution | KVH Tracphone | 45 |
| SKB Cases | Tackle boxes for life | 40-41 |
| SKB Cases | Heavy duty lure cases | 41 |
| SKB Cases | Ultra heavy-duty mini tackle box | 58 |
| Southern Spincasting | Casting, painting, fast turn times | 62 |
| St. Croix Rods | Meet Our Machinery: Brandi Schmidt | 39 |
| Star Brite | Star brite supports its dealers like family | 34-35 |
| Star Brite | The #1 Ethanol Fuel Treatment | 35 |
| SteelShad | Crank it. Jig it. Troll it. Land it. | 59 |
| Stick Jacket | Fishing Rod Covers | 59 |
| Sure-Life Fish Care Products | Worm-Glo: 20 Years in Color | 46-47 |
| Sure-Life Fish Care Products | Sure-Life Fish Care Formulas | 56 |
| Sure-Life Fish Care Products | Sure-Life Fish Care Formulas | 47 |
| Tekcast Industries RI | Front loading centrifugal casting systems | 63 |
| Texas Tackle | Split ring pliers | 61 |
| TFO / Temple Fork Outfitters | Tactical Bass / Tactical Elite Bass/Professional Walleye | 33 |
| Tight Line Anglers Products | We make fishing lures | 62 |
| Try-R-Lures | Quality lures handmade in the USA | 62 |
| Water Gremlin Co. | Tradition sinkers made in the USA | 49 |
| Water Gremlin Co. | Gremlin Green steel sinkers | 56 |
| Wintron Electronics | The Distributor That Cares | 67 |
| Wolf Wire | Manufacturers of Premium Quality Stainless Steel snaps and rings | 62 |
| Woolford Sales Bait and Tackle | Distributor of fishing tackle and live worms | 62 |
| Yakima | New Trout Trolling Lures | 1 |
| Yakima | Mag Lip and Spin Fish Lures | 2-3 |
| Yakima | Tight Line Kokanee Jig | 56 |
| Yakima | Rooster Tail | 56 |
| Yakima | Spinfish trolling plug | 56 |
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